With a bit of movie magic, this campaign illustrates how the tricks you learn with Noom stick with you, in the back of your mind. For Noom users, our healthiest self lives there and it's best to consult them before making an unhealthy decision.

Noom wanted to position itself as the leading psychological solution to weight loss without revealing their detailed in-app curriculum in advertising,  and feature a real Noom user and their weight loss results.