Ever been trapped in an unhealthy cycle, but didn’t know it?

These films reveal eating habits we all fall into and how Noom’s in-app curriculum helps us understand the psychology behind them.

Briefed to position Noom as the psychology-backed solution to weight loss, I worked as an art director from the initial concept and scripting stages through post production of 193 TV + digital video assets for peak season 2021, airing in the US, UK, Australia, and New Zealand.

The scenarios we chose are inspired by the most-saved Noom curriculum articles. For music, we remixed the Pixies' 'Where Is My Mind?' to emphasize the mindless nature of life-long habits and add a sense of 90s nostalgia.

Ever been trapped in an unhealthy cycle, but didn’t know it?

These films reveal eating habits we all fall into and how Noom’s in-app curriculum helps us understand the psychology behind them.

Briefed to position Noom as the psychology-backed solution to weight loss, I worked as an art director from the initial concept and scripting stages through post production of 193 TV + digital video assets for peak season 2021, airing in the US, UK, Australia, and New Zealand.

The scenarios we chose are inspired by the most-saved Noom curriculum articles. For music, we remixed the Pixies' 'Where Is My Mind?' to emphasize the mindless nature of life-long habits and add a sense of 90s nostalgia.

Happy Money is a fin-tech company with a mission to help users create better relationships with their money, and establish healthier and happier spending habits.

I led creative direction for the brand's key art featured on their editorial platform and social channels offering daily financial tips and unexpected personal stories around spending and saving.