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Ingrown Microdart Patch is the first ever patch formulated to treat irritation caused by body hair removal. This campaign aimed to balance Fur's eccentric brand personality with serious industry innovation.
Drawing inspiration from futuristic art and design of previous decades, I led a team of designers and copywriters to create the product launch assets for e-commerce, streaming platforms, paid and organic social, visual merchandising, and events.
Shot with Ryan Duffin and video editing by Braden Pruss
Within Fur's 16 product lineup, Ingrown Microdart has maintained its position as Fur's best-selling product since launch in March 2023.
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