In these films, we created an upbeat dialogue between our announcer and Noom users, about how Noom's psychological approach made the real difference in their health journey.​
To reinterpret the tired weight loss testimonial ad format, we came up with a film structure that feels distinct, magnetic, and authentic—and brings to life Noom’s new design system and tone of voice. Noom created a total of 17 Getting Personal spots, each featuring a real Noom user from the US, UK, or Australia. These reimagined 'success story' films proved to convert 10% more people to sign up for Noom than the previous testimonials ads.
NOELLE
MAKING YOUR HABITS STICK
TOMMY
THE PSYCHOLOGICAL APPROACH
TOSIN
CRUSH YOUR CRAVINGS
MATTHEW
THE WHY
In Noom's rebrand, we created a bank of several conceptual collages, which lived in the app, video content, organic social content and direct marketing collateral, intended to simplify curriculum content and make it more friendly and engaging. Above are a few featured in Getting Personal.
