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Dark Spot Vanish Patch is formulated to brighten hyperpigmentation often caused by ingrown hairs, body acne, and friction. This campaign channels a dash of practical magic and theatrical drama to exhibit the vanishing power of this small but mighty patch.
I led a team of art directors, designers, and copywriters to create assets to support a 360 digital marketing campaign, launching the new product in DTC, wholesale, and third party retail channels.
Shot with Plain Sight
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