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Fur's Dark Spot Vanish Patch is formulated to fade hyperpigmentation. This launch campaign channels a dash of practical magic and theatrical drama to convey the power of this small but mighty patch.
A DISAPPEARING ACT
HERO :30
I led a team of art directors, designers, and copywriters to create assets to support a 360 digital marketing campaign, launching the new product in DTC, wholesale, and third party retail channels.
Shot with Plain Sight
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