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Fur launched a clean deodorant that doubles as skincare, formulated to treat irritation caused by waxing and shaving underarms.

I led a campaign to convey Fur's gentle formula, unique skincare benefits, and the scent inspired by the ancient concept of petrichor, meaning the scent of earth after rain.

DEODORANT FOR EVERY BODY 

HERO :30

ONLINE

Campaign video and stills shot by Vanessa Granda

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We created a lifestyle imagery series for e-comm and our wholesale business channel, intended to reflect the lush, green setting of our campaign, while featuring the product in a realistic retail settings. 

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Lifestyle imagery shot by May Arida

Lifestyle imagery shot by May Arida

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