Noom is a health-tech brand that uses behavioral sciences and psychology to help people meet personal health goals.

I worked to bring Noom's rebrand into reality. I led creative direction of organic social and supported the evolution of all brand marketing communications.

I led creative direction for Noom's organic Instagram account during the pandemic when many craved guidance on physical and mental health most. Implementing a new brand design system and tone of voice, I created a social strategy to educate users about food and cognitive behavioral science, and inspire and motivate through daily uplifting messages. We also highlighted personal stories of app users and in-app coaches to engage our audience.