Noom is a health and wellness app that uses behavioral sciences and psychology to help people meet personal health goals.

Working as an art director on the brand team, I brought Noom's rebrand into reality on organic social and evergreen marketing channels.

I led creative direction for Noom's organic Instagram account during the pandemic when many craved guidance on physical and mental health most. Implementing a new brand design system and tone of voice, I created a social strategy to educate users about food and cognitive behavioral science, and inspire and motivate through daily uplifting messages. We also highlighted personal stories of app users and in-app coaches to engage our audience.