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As the first brand to make pubic hair a real topic of conversation, for Fur, body hair care is not only a passion—it's an obsession.
I led the creation of Fur's brand book titled Pubic Record, a collection of artistic zines and tear-out posters to re-introduce Fur to press and potential partners. Imagery and copy is intended to express Fur and its mission as a movement, not just skin care product line.
Every zine came in an envelope, in Fur's signature shade of chartreuse.
The envelope includes 16 of these trading cards for estheticians to share product details and use instructions with clients, accompanied by product samples.
In collaboration with designers Sara Grosso and Sebastian Lijo
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