Fur is a body care brand, founded with a mission to destigmatize body hair via products focused on pubic hair care, high quality formulas, and inclusivity.
As Fur's first in-house creative director, I led the internal creative team to elevate brand identity to better support Fur's growing product line and mass market business channels after launching their cult-favorite product, Fur Oil.​
BRAND IDENTITY
Fur's indie look and feel needed an update to match its sophisticated formulas and a wider clientele.
We maintained the eccentric personality, body hair forward imagery, while polishing the typography, color palette, and brand elements. We created a visual system for more efficiency and consistency between campaign and evergreen communications.
PHOTOGRAPHY
Product photography is inspired by the timeless drama of fragrance advertising from previous decades, with a technical photography approach of today.
ONLINE
E-commerce is focused on highlighting brand mission and signature product offerings, creating an engaging and easy shopping experience.
Lower funnel paid ads focus on product efficacy and ingredients.
Product Imagery shot by Lofy Studio
Model Photography by May Arida
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Brand design collaboration with Fisk Studios