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Sol de Janeiro is a body care brand inspired by the warmth of the Brazilian sun and spirit, and stands for self-celebration.
To relaunch their core line of luxury body care products, this campaign focuses on the rich, sensorial experience of using the products that builds from just one Brazilian beat.
SENSES
HERO :30
As associate creative director, I led development of the brand campaign from concept, through production stages. Assets included video, paid and organic social, OOH, and in-store visual merchandising.
In collaboration with Plain Sight Studios
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